Well, it’s happening isn’t it? Right before our now slightly vision impaired eyes – we are getting older. And daily we’re faced (pardon the pun) with a visage that is different to the one we had a decade ago. What we once could get away with – no foundation, a smidgen of lip-gloss, mascara and a devil- may-care attitude is now far from cute. We need more. A lot more. But certainly not too much. Au contraire. We want the right amount of makeup to feel and look like our cute selves again.